Introduction
A person may have all the correct tools for a particular job, but they may still fail to make any significant progress. It is never enough. When you want to do something and do it well, the first thing you have to do is to find and collect all the tools that are necessary for that particular job. You need to get them assembled and ready for the job commencement.
When you have all the tools at your disposal, they may be useless to you, especially if you are not sure of what you need to use them for. It is important to know the areas in which the tools should be applied and how they should be applied so that they can be effective for the purpose they are meant for.
The same is very true in LinkedIn marketing. There are many tools that are at the disposal of the marketers and they assist them to reach the audience that they are targeting with relevant content. These tools are needed to grow businesses and to make an impact in the industry. For these tools to be as effective as they are meant to be on LinkedIn, the marketers have to know how to use each one of them. It is the only way in which you can exploit your full potential and get ahead of your competition.
If you want to make it big advertising on LinkedIn, then it is necessary for you to understand how LinkedIn actually works. There are many areas where you can receive guidance especially if you are still new to the platform. If you want to make headway, then you should take a break and learn as much as you can about the platform.
The processes that can guide you
There are different steps that can actually assist you to make it big advertising on LinkedIn. Some you can learn on the way, but there are others that are straightforward when you think about them critically.
The steps to success
The steps include:
1. Choose managed or self-service campaigns
There is an all in one platform on LinkedIn that is dedicated to advertising, and it makes it very easy and quick to start a self-service campaign. You can make use of text ads as well as sponsored content. The campaign manager can be used to monitor progress, run campaigns, and configure ads. For an approach which is more strategic and one that can draw premium audience, you can use the managed advertising. This is the service, which pairs the advertiser with a team of experts to assist in each process. You will be assisted from targeting all the way to optimization.
2. Use campaign manager
This is the hub of all advertising activity on LinkedIn. It is here that you can access details on how your ads are performing. You can also get demographics regarding the members who have clicked on your ads as well as those who have taken the time to engage with the sponsored content. Before proceeding, it may be of great help to include a campaign manager.
3. Choose the format you prefer
It is up to you to decide whether to use text ads, sponsored content, or to use both. Normally, the sponsored content will appear in the native members feeds on LinkedIn. These can be accessed on mobile devices, laptops, or even desktops. In order to get started, you can promote the updates that have performed well on your page. This is because these updates are hits already so they may appeal to even more people.
As for text ads, they are very simple and effective. They are usually displayed on the bottom, top, or side of the members feed on LinkedIn. It is important to keep the copy as short and as compelling as possible. You should also make use of dynamic visual for the ultimate results.
4. Create ads
When you have sponsored content, you have the option to choose updates to the company or a showcase page that you can promote. In addition, you may choose to create some new content. It is always wise to come up with different versions of the content and make variations, which are as creative as possible if you want great results.
When you are using tact ads, you can use a specific link where one is directed once they click on the ad. You should also include an image, a headline, and a description. Starting with a variety is always the best way to go after which you can look at the top performers and concentrate on them.
5. Target ads
The greatest thing about advertising on this platform is the fact that you can target on the basis of the first part reported information. When you are picking criteria, the campaign manager shows the audience size that you are targeting. It is always wise to choose the kind of audience that is broad so that it can generate results that are statistically significant. You should, however, not compromise relevancy for numbers. By enabling audience expansion, you are essentially letting the LinkedIn’s algorithm target and find more audiences with similar traits. This is one of the best ways in which you can find more members who may have been overlooked initially.
6. Set a budget
It is always important to work within a budget. You can make use of CPC or CPM. When clicks are related to conversions directly, the cost-per-click is the way to go. This includes things like lead capture or webinar registration. Cost-per-impression is popular when one is raising brand awareness.
Usually, the campaign manager makes suggestions on the bid ranges. It is always safer to stay on the upper limit of the suggested range.
Conclusion
The above tools are designed to assist you in your marketing endeavors on LinkedIn. This is the kind of tools that can get you started and you can build on them completely developing and refining your page to get the desired results.
Category: social media marketing
Keywords: LinkedIn marketing, ads, campaign manager
Tags: social media marketing, LinkedIn marketing, digital marketing