Quality Backlinks
SEO Myths that you should probably know. SEO has changed a lot over time and because of that, the world of #Search Engine Optimization is filled with many truths and lies. One has to be very diligent if you hope to be able to take advantage of the real facts that will help you improve your campaigns and avoid wasting ample efforts on the lies that has been spread across the web. Now getting your site ranked high on the search engine is not an easy task. Therefore, you should try your best to seek out the best way to optimize your website. Below are some of the SEO Myths that you should know in order to avoid confusion when dealing with your own campaigns.
Myth 1: You ‘need’ to Rank 1.
One of the age old myths in the SEO world is that you absolutely need to rank 1. While it is great to be able to rank on the first position we need to understand that there are other ‘spots’ on the #search engines that will get you the same kind of click through behaviors as the number one spot. And if you are clever you should understand that getting to the 1 is not only going to be expensive, it’s also going to take a lot more effort as well.
So what are these ‘other spots’ that we are talking about? Recent studies have shown that the top 3 position usually gets the most attention and click through rate. And more importantly, they also found out that this click through behavior maintains a similar pattern on the 2nd page as well. This study has caused a lot of SEO extra to have a new A-HA moment as they realized that they could be aiming for the wrong spot all this time.
It is much easier to rank on the top 3 positions on the 2nd page and this have given birth to new insights to how SEO should be done in the future. Another interesting find is that on the bottom of the first and second page, which is the number 10 search result and 20, seems to pull a lot of clicks and attention as well. This is because before people decide to click to go to the next page, the searcher will generally pause and take a quick last look on the page before they click on. Hence this is why the 1 spot is not always the best spot to be at especially if you consider the fact that it is so much harder to get there than the other sweet spots that nobody wants.
The only problem is how one can maintain at these other seemingly good ‘spots’ because the search engine will try to move you around especially when there are so many other sites working hard to get optimized and there are so many ‘new’ sites coming in daily. However on this is for sure you do NOT need to be at the top spot to enjoy some great quality traffic to your website.
Myth 2: Links For Your Own Microsites Will Help Your SEO Efforts.
The search engines are growing smarter each day and unfortunately the days where you can create thousands of your own microsites just to get a few backlinks back to your own main website that you are trying to rank for is no longer working. They are smart enough now to find all the cue and footsteps that you left behind and the search engines will count all these links as one.
What this ultimately means is that you could have a thousand microsites pointing back to your site which looks good on paper, but in reality the #smart search engine algorithm will recognize this and thus take this as a spam or an unnatural linking behavior. If you are unlucky, you might even get your site flagged by the search engine and you do not want that to happen to any of your sites ever.
Backlinking today is no longer like how it was many years ago where it has always been the battle of numbers where the more links you have back to your site, the higher your #search engine rankings will be. However, today most of #main search engine will not honor the backlink quantity as much as backlinks quality. This means, your backlinks needs to be of absolute quality and it should be as natural as possible.
When we speak of natural, you should understand that you backlink should be a legit link that is not easily acquired by your own efforts. #Quality backlinks should be links that other people give you because they really liked your content and thus they decide to share your links on their webpage. If you can get a link like that, then you know you have a quality backlink. The only problem is that quality backlinks are not easy to get. However, there is a silver lining to this problem and that is because it is so hard to get quality backlinks, most people are not interested to invest the time and effort to do so.
What this means is that it is an opportunity for those who are genuinely interested to provide quality content to shine. Those who work hard to provide quality to the public will naturally get more quality backlinks. This will thus get you noticed by the search engines and you will be able to rank high on the search engines for a long time. This is a great long term strategy that most will never get to utilize because people are afraid to work hard. It is then rather good news for those who are willing to try their best to do it the legitimate way.
Knowing and understanding these two myths should help you go long way to improve your sites’ ranking and also traffic volume. Focus on your quality backlinks as well as contents and focus on pleasing the searchers and you will find that you will be able to please the search engines without much effort at all. Provide good value and you will be paid back many times more in the future.
